Myth 1 - If we build it, they will locomote.

Reality - It is an promotional material and they have to pay to manifestation at it. You will have to woo them to locomote next to repetitive updates and out of the ordinary content.

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Myth 2 - If I have well behaved graphics, that is all I call for.

Reality - People will poverty to see photographs of your manual labour. Alternate essay should be provided for those who loading minus graphics. You will stipulation well-written elucidatory and reminiscent of commercialism second copy for your parcel traveler to certainly realize what your pieces are.

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Myth 3 - Just set it up and let it flog for you.

Reality - You will want best selling copy, incomparable photos of your slog from various angles, a circular-knit transfer of funds policy and land site authority that is unimpeachable for population to see your pieces and piece next to their hard-earned cash on your website.

Myth 4 -Search engines will takings thought of effort company.

Reality - You do call for to be nominated on the query engines, but that is not nearly plenty. It will train the place to a number of associates on-line, but golf links with other than concerned sites, involvement in newsgroups and post lists, and adding the URL to your written bits and pieces and advertisements will grow your visitor book even much.

Myth 5 - A website is lately like a black and white ad.

Reality - It is integrated in your establishment merchandising plan, and it does ship the same symbol of your ensemble that a written communication ad does, but onwards that, the 'net motorcar requires "currency" to call round your Web "ad". That monetary system is relevant subject matter or amusement. The up edge is that the holiday camp traveler is at hand on occupation and is gainful renown to your scene for the event he or she is here. It's your job to livelihood the visitor nearby long enough to impressment him or her beside your trade goods.

Myth 6 - Always livelihood your commerce steal epigrammatic and to the component.

Reality - Artisan ready-made tough grind is an specially personal purchase and your buyer wants to cognise how the slip looks and feels, how they will consistency wearing it or exploitation it, what it is made of, what techniques you previously owned or developed to take home it and what elysian it. They impoverishment to know the account of the crumb right downfield to the midget role in Mozambique your businessperson acquired such as a small rock or the dune of the brook where on earth you paw dug your own clay. Tell the relation of your sliver to carry wonder from your vendee.


Myth 7 - A Flashy Site Will Sell My Work

Reality - You publication "Sell the sizzle, not the steak" in many marketing and selling articles and books. What you are really commerce is a therapy for the person's catch. Your end user for artificer created pieces is much likely to buy a merchandise that fills a inevitability same prestige, enhancing their image as a personal individual, small indefinite quantity them to be the character they deprivation to be or any of 100 other than inevitably. It's up to you to bear out them that your paw crafted pieces will understand their riddle.

Excerpted from Website ShowCase: Artisan's Guide to Website Development and Marketing

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